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Marketing external environment analysis
The macro environment in marketing refers to the major external and uncontrollable factors that affect the market environment.
Answer A. Internal environment B. External environment C. Swot analysis
Marketing Environment is the sum total of all the forces that affects the firm's or a business organisation's decisions. Because, the firm's internal environment is controllable to a certain extent, so marketing environment basically includes the firm's external uncontrollable environment.
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The external environment for McDonalds as well as all organizations can include many variables such as: * competition * changing demographics * government interference, laws, regulations * the economy
The differences between internal and external environment is: Internal environment involve within the organization, which are the employee attitudes,new equipment,strategy,work forces. The organization has the control of these matters because it happen within the organization unless like external environment. AND for the external environment,is clearly stated with the word external itself which means outside of the organizations which effect the changes in the organization which the organization does not have the control of it. External environment are involved by the PESTLE- Politic, Economy, Social, Technology, Legal and Environment.
Organizations can respond to change by fostering a culture of adaptability and resilience in their workforce, promoting open communication and a willingness to embrace innovation. By staying informed about industry trends and engaging in strategic planning, organizations can proactively adjust their operations to align with changing circumstances while maintaining stability through consistent values and goals. Additionally, investing in employee training and development can help ensure that the organization has the skills and capabilities needed to navigate change effectively.
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Marketing:Marketing is managing profitable costumer relationship. Marketing Process:The continuous process of identifying customer needs through analysis of internal/external influences and marketing research, setting objectives, and developing a marketing mix is called Marketing Process.
Competitive EnvironmentEconomic EnvironmentPolitical Legal EnvironmentTechnological EnvironmentSociocultural EnvironmentDemographic VariablesNatural Environment
1) Market Analysis: analysing External Macro Environment, External Micro Environment, Internal Environment, Market Segmentation, Product analysis. 2) Market Placement: targeting, positioning, forecasting. 3) Advertising Management: Objectives, budgeting, legal requirements, media strategy and communication.