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Creativity is a process of developing and generating new novel and unique ideas, biews, opinions and systems to solve the provlems and to take dicision systematically. Dicision is a process of selecting best course of action among from many alternatives. Dicision making is an important functionof management because long term survival of organization always depends on managerial decision. Environment is competative and dynamic so development of creativity or unique ideas is essential for competitive strength.
Cteativity is a process of analyzing organizational provlem by system ir is not a super human or supernatural ability but process of reflecting internal factors behaviors and knowledge which can be acquired from practice and experiences. Similarly it is not a devine gift of development or higher education. Environment is dynamic environmental factor market demand and fashion of today maynot be same in romorrow. Needs, desires and interests of costomer may be change as per environment. In this situation market cannot be lead by the organization only from traditional way of ecision making and hystorical ideas. So creativity play an important role to take modern decision from scientific approach.
Creativity plays vital role in the process of decision making so role of creativity and decision can be explained with the help of following points:
1. It helps to generate scientific way and modern approach to solve organizational provlem. It helps to innovate new tecnilogy and new production system because without creativity innovation is impossible.
2. It helps to collect more information and evaluate them from different mathematical and statistical tools. It helps to scan internal and external environment.
3. It helps to allocate orgational resources properly and scitntifically.
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