Strategy is basically giving a direction to where a creative idea should go. Its telling you where to fish (Hope 2011). Without strategy in advertising, it would be like driving in the dark without a direction. Strategy provides all the guidelines to push an ad to its expected end.
Samuel Akuffo.
Publicis West Africa
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The role of advertising is to sell products and services.
There are many examples of advertising strategy. For instance, you can use a chef to advertise a particular cooking ingredient or use a child to advertise a toy.
Yes advertising is push strategy because we do advertising to make people aware about your product or services and until people know you your business is not become successful. Some advertising strategy are advertisement on tv advertisement on newspaper advertisement online like ppc, free classified ads posting, put you paid ads on other popular site (facebook)
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The role of advertising is to sell products and services.
There are many examples of advertising strategy. For instance, you can use a chef to advertise a particular cooking ingredient or use a child to advertise a toy.
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Yes advertising is push strategy because we do advertising to make people aware about your product or services and until people know you your business is not become successful. Some advertising strategy are advertisement on tv advertisement on newspaper advertisement online like ppc, free classified ads posting, put you paid ads on other popular site (facebook)
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Flighting advertising strategy where av run during a period called flight follow by a period of no av (called hiatus). It is not continuous. Pulsing is the combination of continuous and flighting advertising strategy. The main difference is in term of frequency of advertising. The difference compare to flighting strategy is there are some spending during all period of schedule. The difference compare with continuous strategy is there are periods in which the spending (frequency) is notably heavier than others.
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Continuity advertising is a strategy to keep current customers using a particular product.
A good healthcare advertising agency is Zenopa. They can help with brand development, strategy, TV and radio advertising and direct mail advertising. Another healthcare advertising agency is the Grey healthcare Group.
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mo Banda
Advertising convinced consumers that they needed new products.