To make money for the people who own a full or partial interest in that particular media.
This is usually accomplished by either selling advertising space (such as this web site), or by selling subscriptions in one form or another. Sometimes, both techniques are used.
Consequently, the truth is often butchered in the process. The reality of an inconvenient truth, is that it is then changed to what will sell more ads or more subscriptions, so keep that in mind as you consume your facts from media sources.
This is not always entirely the media's fault, though of course, it is totally their responsibility. By being consumers that demand to be entertained in the ways that we enjoy, we force our "suppliers" to give us what we seem to be demanding, or else they go out of business, (or at least, suffer various sorts of losses from time to time).
If you don't punish people for telling the truth, then there is actually some chance that you will hear the truth, at least, from time to time.
The role of media in the US is to inform, entertain, and advocate for change. Also, unfortunately, it seems like the media takes on the roles of invasive snooper and scare monger.
Three ways in which the media plays a role in setting the public agenda is setting public policy, taking a role in mass media, and informing government officials.
it is a transmission media..
"The role of the media in poverty reduction?"
What is the "ROLE OF MEDIA IN EDUCATING PEOPLE"??
What is the role and function of media and advertisement in your society
How did the role the American media played in the Vietnam War.
The role of Mass Media to protect human rights is to facilitate the information obtained absolutely accurate and unbiased. The responsibility is left to the people and those we have elected to speak for us.
There is a great role that media plays in helping a developing nation. Media reaches out to countries that can help.
Mass media plays a significant role in the socialization process by shaping individuals' attitudes, beliefs, and behaviors through the transmission of cultural norms, values, and ideologies. It acts as a powerful agent of socialization by influencing how individuals perceive the world, themselves, and others, and helps to perpetuate and reinforce societal norms and expectations. Mass media platforms such as television, film, and social media can play a key role in disseminating information, shaping identities, and fostering social cohesion.
media role as a watchdog
There are six roles to responsible media. These include the informative role, educative role, platform role, publicity role, adversarial role, and advocacy rule.