Nature and scope of consumer behaviour?

Answer 1

Consumer Psychology

Consumer Psychology is a speciality area that focuses on understanding how and why people buy goods and services.

It is a speciality area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services.

The term Consumer Psychology refers to the study of how people relate to the goods and services they use in their daily lives, Also known as the study of Consumer Behaviour, Consumer Psychology provides opportunities to examine issues such as what factors are most important when people decide to purchase a particular item, how customers determine the value of a service, and whether or not television and magazines advertisements can convince a reluctant consumer to try a new product for the first time.

The discipline of Consumer Psychology draws heavily from the fields of marketing, advertising, economics, anthropology, social psychology and cognitive psychology. However, Consumer Psychology has been recognised as its own area of study since World War II. One of the first noted consumer psychologist was John.B.Watson.

Answer 2

The field of consumer behaviour is the study of individuals, groups, or organisations & the processes they use to select , secure, use, & dispose of products , services, experience or ideas to satisfy the needs & the impacts that these processes have on the consumer & society. (ref -consumer Behaviour - -Del l. Hawkins, Roger J. Best, Kenneth a.Coney, Amit mookerjee .

Scope --1.This subject helps in developing tailor made marketing strategies to address the consumer needs.

2. Helps in following regulatory policy of a nation which is developed to protect consumer interest

3. Helps in social marketing

4.Helps consumers & producers to understand ones environment & oneself.

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Answer 3

Answer:

psychology is the scientific study of mental process , experiences and behavior the list of scopes are studies the mental process or activities; studies physical activities; emotional activities; studies animal behavior; studies physical structure and its activities; studies various stages of individual; studies various level of consciousness; studies individual differences; studies heredity and environment; studies external stimuli or object; studies inborn and acquired motives; studies abnormal behavior; studies various type of literature; studies learning and memorizing process; studies folk behavior collective mind and social behavior; studies individual origin and development of personality; studies related to measurement; studies supernatural or super human behavior; and studies psychological principle of various aspects of applied life

Answer 4

Cognitive psychology is the scientific investigation of all the mental abilities: perceiving, learning, remembering, thinking, reasoning, and understanding.

Answer 5

It is the study of how a consumers mind works when they are shopping.This can include where on the shelf certain products should be placed so as to get the shopper to buy them.