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Consumer behaviour is dynamic in nature, meaning, it keeps on changing. It is challenging to study a human mind as it is a big task.
Coming to the scope of consumer behaviour, it has a vast scope. We include the whole world into it and for every product whether electronics, FMCG, consumer durables etc, we need to study consumers' mind.
ANSWER:
It focus on analyzing the behavior of the consumer in terms of demographic variables such as; psycho graphic, geographic, behavioral, needs-benefit, and other factors that needs to be be examined for marketing segmentation. It includes tracking segment's perceptions with regards to the various products in the market which will be used in formulating or enhancing the organization's marketing strategies.
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