Discuss in detail the theories of selling with its uses in personal selling.
personal selling in marketing
in non personal selling the seller does not direct negotiating with the client
A drawback of personal selling, however, is its high cost.
role of relationship marketing in personal selling
The Main Priniciples of Personal selling are. -Professionalism -Negotiation -Relationship marketing
There are several theories of personal selling, including the AIDA model (Attention, Interest, Desire, Action), SPIN selling (Situation, Problem, Implication, Need-payoff), and the consultative selling approach which focuses on building long-term relationships and providing personalized solutions to customers' needs. Each theory emphasizes different aspects of the sales process and can be applied based on the specific context and customer requirements.
personal selling in marketing
in non personal selling the seller does not direct negotiating with the client
A drawback of personal selling, however, is its high cost.
role of relationship marketing in personal selling
AIDAS theory, the buying formula theory of selling, the behavioral equation theory and the right set of circumstances theory. AIDAS is an acronym for Attention, Interest, Desire, Action and Satisfaction
The Main Priniciples of Personal selling are. -Professionalism -Negotiation -Relationship marketing
Personal selling
Professional selling
There are many principles of personal selling that you should be aware of before selling. You should for example be aware of moral principles.
The difference and similarities between personal selling and direct marketing are that personal selling is done by oneself to another self, whereas direct selling is done by oneself to another company.
Explain the various stages involved in the personal selling process