Consumer Psychology
Consumer Psychology is a speciality area that focuses on understanding how and why people buy goods and services.
It is a speciality area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services.
The term Consumer Psychology refers to the study of how people relate to the goods and services they use in their daily lives, Also known as the study of Consumer Behaviour, Consumer Psychology provides opportunities to examine issues such as what factors are most important when people decide to purchase a particular item, how customers determine the value of a service, and whether or not television and magazines advertisements can convince a reluctant consumer to try a new product for the first time.
The discipline of Consumer Psychology draws heavily from the fields of marketing, advertising, economics, anthropology, social psychology and cognitive psychology. However, Consumer Psychology has been recognised as its own area of study since World War II. One of the first noted consumer psychologist was John.B.Watson.
The field of consumer behaviour is the study of individuals, groups, or organisations & the processes they use to select , secure, use, & dispose of products , services, experience or ideas to satisfy the needs & the impacts that these processes have on the consumer & society. (ref -consumer Behaviour - -Del l. Hawkins, Roger J. Best, Kenneth a.Coney, Amit mookerjee .
Scope --1.This subject helps in developing tailor made marketing strategies to address the consumer needs.
2. Helps in following regulatory policy of a nation which is developed to protect consumer interest
3. Helps in social marketing
4.Helps consumers & producers to understand ones environment & oneself.
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Answer:
psychology is the scientific study of mental process , experiences and behavior the list of scopes are studies the mental process or activities; studies physical activities; emotional activities; studies animal behavior; studies physical structure and its activities; studies various stages of individual; studies various level of consciousness; studies individual differences; studies heredity and environment; studies external stimuli or object; studies inborn and acquired motives; studies abnormal behavior; studies various type of literature; studies learning and memorizing process; studies folk behavior collective mind and social behavior; studies individual origin and development of personality; studies related to measurement; studies supernatural or super human behavior; and studies psychological principle of various aspects of applied life
Cognitive psychology is the scientific investigation of all the mental abilities: perceiving, learning, remembering, thinking, reasoning, and understanding.
It is the study of how a consumers mind works when they are shopping.This can include where on the shelf certain products should be placed so as to get the shopper to buy them.
The nature of consumer behavior is easy to understand. Consumers buy or eat what they want and what they value.
Consumer behaviour is dynamic in nature, meaning, it keeps on changing. It is challenging to study a human mind as it is a big task.Coming to the scope of consumer behaviour, it has a vast scope. We include the whole world into it and for every product whether electronics, FMCG, consumer durables etc, we need to study consumers' mind.ANSWER:It focus on analyzing the behavior of the consumer in terms of demographic variables such as; psycho graphic, geographic, behavioral, needs-benefit, and other factors that needs to be be examined for marketing segmentation. It includes tracking segment's perceptions with regards to the various products in the market which will be used in formulating or enhancing the organization's marketing strategies.
Survey takers consider age, gender, education, income, geography, religion, and line of work among many other indicators.
The nature and scope of manufacturing management is used for purposes of production, This will include all the stages of production up to the point where the product is ready for the consumer.
Organisational behaviour is the study and application of knowledge about how people,individuals and groups act in organisations.
consumer knowledge
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