Medical Insurance

What is the target group for medical insurance sales?


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Wiki User
2006-09-10 16:12:00
2006-09-10 16:12:00

Anyone with $$$, even those that don't can get Healthy Families or Medi-Cal, medicaid. In most states medical insurance products focus on three markets: Individuals - those who pay for their own coverage because they are unemployed, self-employed or their employer does not provide coverage. Small Business - generally defined as employer groups of 2 - 50 employees. Large Business - generally 51+ employee groups. Often this category can be stratified based on number of employees (51 - 200, 201-2000, etc). Medical insurance as a category also includes Medicare Supplements and most people consider Denatl & Vision to be as well.


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