0
I believe that my Coca Cola is aimed more at teenagers than any other age group. I also think it is aimed at male and female teens because it is seen as a hip, cool drink. I think this because it is mainly promoted on the television which is mostly watched by teenagers rather than older people. It is sold all around so that everyone can buy it but not many older people will because they usually prefer soft drinks or squash.
It is set at a reasonable price of 97p for a 500ml bottle so that teens can afford it with their part-time jobs and/or pocket money. I do not believe it is for older women as now a day's more women are worried about their weight and how much sleep they get so they will probably be more likely to have Diet Coca Cola or Caffeine Free Coca Cola in order to maintain their healthy, balanced lifestyle. The packaging of Coca Cola is Red and White, both of these colours can be associated with both girls and boys, showing that it appeals to both sexes. As Coca Cola sponsors a football league which obviously is sports it can also show that it is aimed at younger people because they are the people that generally like sports and have it as a hobby, helping to define a target market.
However it could also be aimed at families because it is very unlikely that a child would walk into a supermarket and buy a 2l bottle of Coca Cola and drink it all themselves. There are lots of offers surrounding Coca Cola such as buy on get one free and the recent buy two bottles of 2l Coca Cola and receive a free Coca Cola glass worth 97p. This would encourage families who go for their weekly shop to buy it because they feel that they are getting value for their money and will continue to buy Coca Cola even if there is no offer on it. This will develop stronger customer loyalty with Coca Cola whilst also bringing in a larger profit. Also you see Coca Cola in many different languages and different styles so that they can appeal to all different nationalities such as French, Chinese and many other countries.
The company's beverages are generally for all consumers. However, there are some
brands, which target specific consumers.
For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the pooh sipper cap Juice Drink target children between the ages 5-12.
This type of market approach refers to market segmentation.
The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39.
Janet Torp
Wiki User
∙ 12y agoI believe that my Coca Cola is aimed more at teenagers than any other age group. I also think it is aimed at male and female teens because it is seen as a hip, cool drink. I think this because it is mainly promoted on the television which is mostly watched by teenagers rather than older people. It is sold all around so that everyone can buy it but not many older people will because they usually prefer soft drinks or squash.
It is set at a reasonable price of 97p for a 500ml bottle so that teens can afford it with their part-time jobs and/or pocket money. I do not believe it is for older women as now a day's more women are worried about their weight and how much sleep they get so they will probably be more likely to have Diet Coca Cola or Caffeine Free Coca Cola in order to maintain their healthy, balanced lifestyle. The packaging of Coca Cola is Red and White, both of these colours can be associated with both girls and boys, showing that it appeals to both sexes. As Coca Cola sponsors a football league which obviously is sports it can also show that it is aimed at younger people because they are the people that generally like sports and have it as a hobby, helping to define a target market.
However it could also be aimed at families because it is very unlikely that a child would walk into a supermarket and buy a 2l bottle of Coca Cola and drink it all themselves. There are lots of offers surrounding Coca Cola such as buy on get one free and the recent buy two bottles of 2l Coca Cola and receive a free Coca Cola glass worth 97p. This would encourage families who go for their weekly shop to buy it because they feel that they are getting value for their money and will continue to buy Coca Cola even if there is no offer on it. This will develop stronger customer loyalty with Coca Cola whilst also bringing in a larger profit. Also you see Coca Cola in many different languages and different styles so that they can appeal to all different nationalities such as French, Chinese and many other countries.
The company's beverages are generally for all consumers. However, there are some
brands, which target specific consumers.
For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the pooh sipper cap Juice Drink target children between the ages 5-12.
This type of market approach refers to market segmentation.
The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39.
Add your answer:
Earn +20 pts
Who has a larger market share in Ghana Coca cola or Pepsi?
Coca-Cola
What is the market cap for Coca-Cola Company - The - KO?
As of July 2014, the market cap for Coca-Cola Company (The) (KO) is $180,070,641,651.29.
Is Coca-Cola market oriented?
Coca Cola is market-oriented and most of its products are determined by what the market demands. The promotions are also geared towards a particular market.
Who is the market leader for drinks?
Coca-Cola
Difference Coca Cola zero and light?
Coca-Cola light has a feminine design, therefore their target group is young females. Male can't identify themselves to the product, Coca-Cola realized that and launched Coke Zero - which target-group is exactly the same.
What is the market cap for Coca Cola Bottling Co Consolidated COKE?
As of July 2014, the market cap for Coca-Cola Bottling Co. Consolidated (COKE) is $656,037,824.84.
Does coke have any competitiors?
Yes, Coke or Coca Cola has many competitors. They compete with all other colas on the market including Pepsi cola and RC cola. Coca Cola is one of the most popular of the sodas on the market.
Who are the suppliers of Coca-Cola?
The company's beverages are generally for all consumers. However, there are some brands, which target specific consumers. For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. This type of market approach refers to market segmentation. The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39.
Target market of coke?
The target market for the beverage Coca-Cola are young adults to middle-aged people. This is because older generations drink less soda-pop and younger generations do not make money to buy the beverage.
What is the market cap for Coca Cola Femsa SAB de CV KOF?
As of July 2014, the market cap for Coca Cola Femsa S.A.B. de C.V. (KOF) is $24,076,991,585.30.
Which is the largest selling among coca-cola products?
Coca-Cola Classic still remains the brand's best selling item. Coca-Cola Classic sales make up over 80 percent of the company's market.
When was Coca-Cola invented?
Coca-Cola was invented in the late 19th century by John Pemberton. It was introduced to the market in 1886.Coca-Cola was invented in 1885 and first sold in 1886.
