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What is the term for when a brand becomes ubiquitous for the benefit it offers?
Wiki User
∙ 14y ago
"Genericide" or "genericization", meaning that the adjective brand name has merged with the noun or verb, as in, "take the escalator", or "Xerox this for me", rather than "Escalator brand moving staircase", and "Xerox brand copiers and supplies". The process by which a trademark reaches "genericide" is caled "dilution". At some point, such a brand is no longer protectable, and their owners sometimes realize this too late.
See, Wikipedia: Genericized trademark
Wiki User
∙ 14y ago
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