answersLogoWhite

0


Best Answer

A theory that argues that we turn to media to fulfill preexisting needs. For example: some people love hearing about other peoples lives so they watch gossip media. Others like knowing about the way things work with our government so they watch Fox News or MSNBC- depending on which slant their view is.

User Avatar

Wiki User

13y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is use gratification theory in media?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Use the word gratification in a sentence?

My meal tasted bland and gave me no gratification. I got no gratification from firing my secretary.


What is the differences between information theory and information media theory?

Information theory focuses on the quantification of information, studying the transmission, storage, and compression of data. Information media theory, on the other hand, examines how information is produced, distributed, and consumed in different forms of media, such as television, radio, and the internet. It looks at the impact of media on society and communication processes.


What is media determinism?

Media determinism is the theory that media technologies exert a significant influence on society, culture, and individual behavior, shaping the way people think and interact. This theory suggests that media have the power to determine human actions and beliefs.


Who invented the hypodermic needle media theory?

The hypodermic needle media theory, also known as the magic bullet or bullet theory, was developed in the 1920s and 1930s by researchers such as Harold Lasswell and Paul Lazarsfeld. The theory suggests that media messages are directly and uniformly injected into the minds of passive audiences, shaping their attitudes and behaviors.


What are the basic principles of the virtual space theory?

The virtual space theory is a collection of principals. The idea being to keep a consistent view on the idea of virtual space, particularly to its use in virtual media.


What are the streghths and weakness of the media dependency theory?

Strengths: The theory helps understand the influence of media on individuals and society, highlighting the power dynamics at play. It emphasizes the importance of media in shaping opinions and behaviors. Weaknesses: The theory oversimplifies complex relationships between media and audiences, neglecting individual agency and other factors that influence media consumption. It can be criticized for being deterministic and not accounting for varying levels of media influence.


How do you put gratification in a sentence?

your words was gratification in many ways


What is the difference between popular theory and scientific theory?

Scientific theory can usually be proven by a repeatable experiment. Popular theory is just what the masses and media think.


What is the differences between Democratic Participant Theory and the Authoritarian Theory?

Democratic Participant Theory emphasizes the active involvement of citizens in decision-making processes, promoting transparency and accountability. Authoritarian Theory, on the other hand, concentrates power and decision-making in the hands of a centralized authority, limiting citizen participation and freedoms.


Can you give me a sentence with the word gratification?

The car add promised instant gratification.


A sentence with the word gratification?

The judge got gratification at sentencing the murderer to prison.


When was The Immediate Gratification Players created?

The Immediate Gratification Players was created in 1986.