Hindustan Unilever Ltd
Objectives of HUL
Marketing Mix Strategy of HUL (4Ps) Product Strategy HUL offers wide product range across daily-use categories: Food: Maggi, Kissan, Knorr, Bru, Lipton Personal Care: Lux, Lifebuoy, Dove, Sunsilk, Clinic Plus, Pond’s Home Care: Surf Excel, Rin, Vim, Comfort Ayurvedic/Natural: Ayush, Indulekha Focus: Quality + innovation + mass + premium both Price Strategy Penetration pricing → For mass products (Lux, Rin, Lifebuoy) Premium pricing → For premium brands (Dove, Tresemme, Indulekha) Small sachet pricing → ₹1–₹10 packs for rural & low-income buyers Focus: Affordable + premium both 3Place (Distribution) Strategy Strong distribution network: 8+ million retail outlets Urban + Rural reach Modern trade + E-commerce: Amazon, Flipkart, Blinkit, Zepto, BigBasket Project Shakti: Rural women entrepreneurs as distributors Focus: Maximum availability everywhere 4Promotion Strategy TV + Digital + Print + Outdoor ads Celebrity endorsements High emotional storytelling ads (Surf Excel, Lifebuoy, Dove) Heavy digital + influencer marketing Focus: Emotion + trust + brand recall Summary (In One Line) HUL’s marketing mix strategy = Strong brands + affordable pricing + massive distribution + emotional advertising
HUL means HULSOOR
Hul Jharkhand Party was created in 1968.
actually HUL is merger of Indian and Britain companies based in India
Gillette is not a product of HUL, it is a product of P&G.
HUL (Lux, Surf Excel, Rin, Lifebuoy, Dove), Godrej Consumer (Godrej No.1, Cinthol, Goodknight), Reckitt (Dettol range), Dabur (oral & personal care), P&G (Ariel, Tide, Pantene, Head & Shoulders), and Marico (Parachute hair care range).
Harish Manwani
pepsodent price
Genghis Khan
it means who you loving
The cast of Hul igennem - 1998 includes: Karsten Nielsen as Himself - Host (1998-1999)