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Phillips Respironics targets the sleep market and home respiratory market. They provide patients with the home care electronics they need. Such as cpap machines.

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Q: What kind of market does Phillips Respironics target?
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What information proves that you have applied the risk management activities?

there are intense market competition for this kind of product, and 30% market share is an ambitious but possible target records show your company failed with 15% of its new products to achieve the targets for capturing market share the product has been exspensive to develop and it is emperative that this cost is recovered