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What marketing strategy is suited for Industrial product and consumer product?
Wiki User
∙ 11y ago
There are 8 strategies which are the same for every product and every type of consumer :
General marketing strategires which are :
1- Customer Segmentation
2- Positioning
3- Diversification
4- Differenciation (involved with direct competitor analysis)
and mix marketing strategies which are:
5- Product analysis
6- price analysis
7- Promotion and communication
8- Place (point of service or sale)
For Industrial product all above analysis must be adapted to answer B2B customer relation (businesses are considered as customers) though in Consumer product, everything is based on Retail habits (walk-in individuals are the customer entity). For example, for segmentation a producer can have Retail demographic, age, income, sex segmets. For business customers, producer can segement by business type(service/product/consulting, supplier/consumer), size(small,medium,large), budget, geographic zone, scale of requirement, etc.
Wiki User
∙ 11y ago
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What is the difference between consumer and industrial marketing?
In a consumer market the consumer uses the product for personal use but in an industrial market the industry uses the products as supplys or/ and to do operations
What is pull strategy in marketing?
"pull" strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.
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What is the marketing strategy of Olay products?
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