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How did Douglas R. Conant's leadership affect Nabisco?
Under Conant's leadership, Nabisco dominated the snack market in the late 1990s and early 2000s. Nabisco managed double-digit growth each year for five years through 2001.
What is a good periodical source about Douglas R. Conant?
DeNitto, Emily, "Doug Conant Nabisco Cookies," Advertising Age, July 4, 1994, S16. "Douglas Conant: In the Soup," BusinessWeek, January 22, 2001, p. 46.
What did Douglas R. Conant do at Nabisco's Fleischmann division?
Conant was in charge of Fleischmann brand margarines and spreads, Blue Bonnet margarines and spreads, and EggBeaters (an egg substitute).
What did Douglas R. Conant do at Nabisco Foods Group?
senior vice president of marketing for Nabisco Foods Group in charge of Nabisco's cookie and cracker brands, including Chips Ahoy!, Oreos, Fig Newtons, and Ritz crackers.
How did Douglas R. Conant emphasize growth?
by building brands through the improvement of existing products and their packaging. Through this strategy, he helped Nabisco rejuvenate several core products
What other jobs has Douglas R. Conant done?
General Mills, 1976-1989, marketing department; Kraft General Foods, 1989-1992, director of strategy; Nabisco Foods Group, 1992, vice president and general manager of Fleischmann's division; Nabisco Biscuit Co.
What reputation did Douglas R. Conant earn while working at Kraft and Nabisco?
he earned a reputation for developing new brands, revitalizing faltering brands, and marketing both; his strategies often resulted in growth and profit.
What nationality is Douglas R. Conant?
American
What did Douglas R. Conant do at General Mills?
he held a number of positions in marketing, strategy, and product management, primarily for food products.
What was a reason for Douglas R. Conant's success?
One reason for Conant's success was his use of a cross-functional team approach to branding. By using people of different backgrounds, he was able to develop new products and integrate ways to market them.
What are some websites about Douglas R. Conant?
www.campbellsoupcompany.com
What company does Douglas R. Conant run?
Campbell Soup Company
