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The part retailers play in the supply chain is selling products to consumers. The retailer is the middle man between the manufacturer and the consumer of the product.

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Stakeholders in a supply chain network, including suppliers, manufacturers, distributors, retailers, and customers, play crucial roles in ensuring efficiency and effectiveness. Suppliers provide raw materials, manufacturers transform these materials into finished products, and distributors manage the logistics of delivering products to retailers. Retailers sell products to consumers, while customers provide feedback that drives demand and influences production. Effective collaboration among these stakeholders is vital for optimizing operations, reducing costs, and enhancing customer satisfaction.


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