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Discounts are reductions that are made from the regular price of a product or service in order to obtain or increase sales. Indeed, according to many economists and business owners, discount periods increase sales volume, but they also deepen sales troughs in between sales. Other analysts contend that frequent sales tend to numb customer response over time, and Hartley pointed out that "many retail experts think consumer have become less trustful of retailers who they see running weekly sales, or marking up items so high that they make a profit even after slashing prices 20, 30, or 50 percent.

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Q: What percent of businesses offer discounts?
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