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The standard answer to this is 93% but it is wrong. Look here for a great short explanation:

http://ezinearticles.com/?Debunking-the-Myths-of-Non-Verbal-Communication&id=974778

he truth is that the experiments at the source of this myth (carried out by researcher Albert Mehrabian in the 70's) were focused on some very specific areas of communication - namely the communication of feelings and attitudes - not communication in general.

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Q: What percentage of communication is non verbal?
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