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Q: What refers to some aspect of a product or company that makes it more appealing to target customers?
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What is the relationship between customer satisfaction and marketing?

All the Marketing Product has some target audience( i.e. Customers) , for which that product is made, the increase or decrease in market is assessed by the customer satisfaction about the product, which makes the Companies to depend on the customers. In short Customer Satisfaction is a perimeter to measure success of the product, which in turn makes it most important aspect of Marketing.


Why customer is the most important aspect of customer service?

Because bottomline customers are the one who bring in sales to the company and it is the reason why business are up and running.


How do you avoid customer complain?

If the customers are satisfied by your supply of quality products, there is no scope of complaint from your customers. However, there is an aspect where customers may be aggrieved is after-sales service, where you are to be vigilant.


How is moment of truth important for a positive customer perception?

moment of truth is important as that precise instant when the customers come into contact with any aspect of your business and on the basis of that contact form an opinion about the quality of your service and the quality of your product.


What is the difference between brand and packaging?

"Brand" and "packaging" are distinct elements in the marketing and presentation of a product, but they play interconnected roles in influencing consumer perception and purchase decisions. Let's explore the differences between the two: Brand: Definition: A brand is a set of associations, perceptions, and feelings that consumers connect with a particular company, product, or service. It encompasses the overall image, values, personality, and reputation of a business. Components: A brand includes elements such as the company name, logo, tagline, mission statement, and visual identity. It is the sum of the experiences and emotions that consumers associate with the product or service. Packaging: Definition: Packaging refers to the physical container or wrapping that encloses and protects a product. It serves practical purposes such as product protection and preservation, but it also serves as a communication tool to convey information and attract attention. Components: Packaging includes the design, materials, colors, shapes, and any other features that make the product visually appealing and distinguish it from competitors on the shelf. Differences: Scope: Brand: Encompasses the overall identity, values, and perception of a company or product. Packaging: Focuses specifically on the physical appearance and presentation of the product. Purpose: Brand: Establishes a connection with consumers, communicates values, and builds trust and loyalty over time. Packaging: Attracts attention, communicates information (such as product features and benefits), and influences purchasing decisions at the point of sale. Durability: Brand: Generally more enduring and long-term, representing the overall identity of the company. Packaging: Can change more frequently based on marketing strategies, product variations, or trends. Flexibility: Brand: Can extend beyond a single product to cover an entire product line or company. Packaging: Tailored to each specific product and its positioning in the market. Communication: Brand: Communicates intangible aspects like brand promise, values, and personality. Packaging: Communicates tangible aspects such as product information, features, and usage instructions. In summary, while a brand is a broader concept representing the overall identity and perception of a product or company, packaging is a more tangible and immediate aspect that focuses on the visual and physical presentation of a specific product. Both are crucial in influencing consumer behavior and creating a memorable and recognizable presence in the market.

Related questions

What is socioeconomic aspect of a business plan?

The socioeconomic aspect of a business plan involves looking at how much money your prospective customers are likely to make. This can affect how you price your product in the business plan.


What is the relationship between customer satisfaction and marketing?

All the Marketing Product has some target audience( i.e. Customers) , for which that product is made, the increase or decrease in market is assessed by the customer satisfaction about the product, which makes the Companies to depend on the customers. In short Customer Satisfaction is a perimeter to measure success of the product, which in turn makes it most important aspect of Marketing.


Why customer is the most important aspect of customer service?

Because bottomline customers are the one who bring in sales to the company and it is the reason why business are up and running.


What are the advantages and disadvantages of premiums?

well because premium pricing is for luxury products, people will like the fact that they are having a luxury product or service, so will be willing to pay more for it. Say the company were to add some value to it, and really go all out to make it a very good product or service, then the person would be willing to pay more. In this way, the luxurious aspect tot he product will get it more sales for whatever price the company wants. The disadvantage is that competitors (if your product/service does well) will see a desire for your product or service in their market audience, so will either offer that same enterprise for the same price as you but with added value to attract customers, or they will offer the same as you but for a lower, more affordable price, which will also attract your customers AND customers from lower down socio-economic groups that could not have afforded your product or service at the price that you were offering. Hope this helps :) x


How is the value of the golden ratio found and why figures with this aspect ratio are considered to be visually appealing?

The value of the Golden Ratio is (1 + sqrt(5))/2. It is visually appealing because it is!


The advantages and disadvantages of using Prestige Pricing?

well because premium pricing is for luxury products, people will like the fact that they are having a luxury product or service, so will be willing to pay more for it. Say the company were to add some value to it, and really go all out to make it a very good product or service, then the person would be willing to pay more. In this way, the luxurious aspect tot he product will get it more sales for whatever price the company wants. The disadvantage is that competitors (if your product/service does well) will see a desire for your product or service in their market audience, so will either offer that same enterprise for the same price as you but with added value to attract customers, or they will offer the same as you but for a lower, more affordable price, which will also attract your customers AND customers from lower down socio-economic groups that could not have afforded your product or service at the price that you were offering. Hope this helps :) x


What aspect of Spock's appearance did the Horta find most appealing?

The Horta was most intrigued with Spock's pointed ears


What are the main aspects of marketing?

The 4Ps, Price,Place,Product,Promotion The main aspect of modern marketing is CRM(Customer relationship management). Building relationships with customers is the key in today's marketing environment.


How do you avoid customer complain?

If the customers are satisfied by your supply of quality products, there is no scope of complaint from your customers. However, there is an aspect where customers may be aggrieved is after-sales service, where you are to be vigilant.


How is moment of truth important for a positive customer perception?

moment of truth is important as that precise instant when the customers come into contact with any aspect of your business and on the basis of that contact form an opinion about the quality of your service and the quality of your product.


How to Improve Processes and Market Research?

Market research is done in a variety of ways. Surveys and mystery shopping are two ways companies seek to find out process improvement. They examine the comments of customers to determine if the service and the product is acceptable. Many times a company will change new food items due to these factors. The process improvement part of business is always changing. Companies that hope to stay on the cutting edge must be willing to make changes. Things change and preferences change. Thus, the process improvement aspect of a company must not be stagnant. It is always evolving and changing.Customer feedback is the most valuable thing a company has for process improvement. The company can bring in consultants, but the feedback from actual customers is more relevant. For example, when a burger chain is developing a new food item. A panel of potential customers will do several taste test. The company will accurately record the findings of each test. Through the feedback process improvement for this food item occurs. Eventually the company is able to develop a product that will hopefully be successful. This method is not fool proof. In fact, some products make it to the market and are still unsuccessful. The process improvement model usually works well.It is also important to take a sample from many different populations. If a company wants true feedback, the company must take a mixed sample from all potential customers. A test that is directed towards just one demographic will be biased. The test results will be unreliable and this will do little to improve the product. When a burger chain opens a store in a foreign country, the company is careful to sample the population of people living there. Tastes vary from culture to culture; thus, the company can only undertake process improvement with the feedback from that sample of people. Additionally, the company can hire process improvement specialists that can come in and give consulting advice. The combination of advice and test results can lead to a powerful foundation for product creation. In conclusion, companies that pay attention to this part of their business will improve their effectiveness and relevance to customers


What engineering practice is applied to the quality control aspect when manufacturing an engineering product?

ISO9002