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I'm not sure there is a name for it, although it could be called "doing some campaigning." It happens all the time, and is a normal part of politics. Presidents, especially if they are popular, might be called upon to campaign on behalf of a senator in their party who needs some extra support. Having a president come in and express positive support for a senatorial candidate looks good for that person: it makes the candidate seem important and influential. Of course, just because a president speaks on behalf of a candidate for the senate, that is no guarantee of a victory. If the candidate has not run an effective race, he or she may still lose, whether the president came in to help with the campaign or not.

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Q: What role does presidents play when they help someone campaign for the Senate seat?
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