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What roles do actual product attributes and perceptions of attributes play in positioning a product?
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What is sensation transference?
The notion that (preferably) positive attributes from, for an example, the package of the product transfers to the actual product.
Why are marketers sometimes ''forced'' to reposition their products or services?
The image that a product or service has in the mind of the consumer—that is, how it is positioned—is probably more important to its ultimate success than are its actual characteristics. Marketers try to position their brands so that they are perceived by the consumer to fit a distinctive niche in the marketplace—a niche occupied by no other product. They try to differentiate their products by stressing attributes they claim will fulfill the consumer’s needs better than competing brands. They strive to create a product image consistent with the relevant self-image and needs of the targeted consumer segment. The result of a successful positioning strategy is a distinctive brand image of which consumers rely in making product choices. In today’s highly competitive environment, a distinctive product image is most important. As products become more complex and the marketplace more crowded, consumers rely more on the product’s image than on its actual attributes in making purchase decisions. The technique of perceptual mapping helps marketers to determine just how their products and services appear to consumers in relation to competitive brands on one or more relevant characteristics. It enables them to see gaps in the positioning of all brands in the product or service class, and to identify areas in which consumers’ needs are not adequately met. Thus, marketers may either create new brands to satisfy unmet needs, or, reposition existing brands through promotional messages by stressing those product attributes that are likely to satisfy unfilled consumer needs.
What is potential product?
A product is the complete package that the customer receives by purchasing the item/service. This experience is broken down into four levels. The first level being the core product that is the actual product feature and attributes, for example a car. The next level is the functional product that is how it performs; following the example, the speed of the car, the design of the car, etc. The third level is the augmented product which is additional perks to the product; such as GPS navigation systems for the car, a website that provides consumer with tips for keeping their car in top shape or extend the life, etc. Finally your question, the last level is the potential product which is the true solution that customers are seeking when they buy the product/service, which is the convenience or ability to get to places quickly and hassle free for the car.
What is difference between actual and potential buyers?
An actual buyer is someone who is committed to buying a product whereas a potential buyer is some who is interested in buying, but may not.
Products is a bundle of satisfaction that a customer expects?
a product refers to any good or service that satisfies a need. there are three components of a product. the core product, the actual product and the augmented product. a product is a bundle of satisfaction because all these three aspects of a product provide a significant level of satisfaction without which the customer will be demotivated to purchase
What is sensation transference?
The notion that (preferably) positive attributes from, for an example, the package of the product transfers to the actual product.
Why are marketers sometimes ''forced'' to reposition their products or services?
The image that a product or service has in the mind of the consumer—that is, how it is positioned—is probably more important to its ultimate success than are its actual characteristics. Marketers try to position their brands so that they are perceived by the consumer to fit a distinctive niche in the marketplace—a niche occupied by no other product. They try to differentiate their products by stressing attributes they claim will fulfill the consumer’s needs better than competing brands. They strive to create a product image consistent with the relevant self-image and needs of the targeted consumer segment. The result of a successful positioning strategy is a distinctive brand image of which consumers rely in making product choices. In today’s highly competitive environment, a distinctive product image is most important. As products become more complex and the marketplace more crowded, consumers rely more on the product’s image than on its actual attributes in making purchase decisions. The technique of perceptual mapping helps marketers to determine just how their products and services appear to consumers in relation to competitive brands on one or more relevant characteristics. It enables them to see gaps in the positioning of all brands in the product or service class, and to identify areas in which consumers’ needs are not adequately met. Thus, marketers may either create new brands to satisfy unmet needs, or, reposition existing brands through promotional messages by stressing those product attributes that are likely to satisfy unfilled consumer needs.
Why was the American governments perceptions of the Vietnam War so different the the American citizens?
They weren't doing the actual fighting, the citizens were.
How are GIS and GPS related?
GPS (global positioning system) gathers geographic positioning data and converts to a file that can be used by a GIS (global information system) which can map it to show the location of the actual coordinates.
What is the product formed when conducting an actual experiment is referred to as?
Actual yield.
What does mean by actual product?
When 2 or more numbers are multiplied the answer is the product
In the nivea competition is it the bar code on the receipt or the actual product?
Theyre referring to the barcode on the actual product so they can track the product which was purchased. They also ask for the store name and reciept number to ensure the product was purchased.
What is the actual of reaction?
The measured amount of product-
What is the actual product of an iPhone?
Connectivity, entertainment....
Do you know of a product with a design that resembles the Jack Daniels logo not the actual logo?
A product with a design that resembles the Jack Daniel's logo; not the actual logo
What are the actual ingredients of this product?
Actual ingredients of this products are calcium sulfate and stearic acid.
What are the three levels production?
Core customer value actual product augmented product
