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Starbucks concentrates on the upper-scale of the coffee market, competing on comfort rather than convenience.

They focus on their original product bundle, which includes good coffee, quality service, and a good atmosphere.

They use social media which is based on their website and six additional social platforms, including Twitter, Facebook, Pinterest, G+, YouTube, and My Starbucks Ideas.

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Q: What segmenting variables does Starbucks use in marketing?
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