The service marketing concept is how you want the customer to see the company, think of colors, interiour and exteriour ( the big yellow M of Mac Donalds for example) and the service operations concept is what kind of service you will provide and how you will execute it.
The field of marketing has several concepts attached to it. These include; identity, pricing, operations, dominance, ethics, research, segmentation, effectiveness, strategy, branding, distribution and service.
The answer is simple- else you lose customer. Marketing is a matter of knack...so before you go for service/marketing industry understand if you are worth it.
Because good customer service makes customers happy and if they are happy they are more likey to come back for more and take their friends.
Without good customer service, no matter how good the product is, people wont enjoy going to Starbucks if the service isn't acceptable.
A product. Starbucks has their own line of food and beverages, and their products are not only sold at Starbucks stores, but also around the country (and world) in grocery stores and convenience stores.
A marketing service is a service that can help people to create a successful marketing campaign and get people to know about and use their product or service.
Utility is such an important feature of marketing because proper marketing takes into account how people will use the product or service. When something is marketed and has poor utility, the consumer is less likely to buy it.
bombay hospital 3Ps of marketing in service marketing?
Service marketing promotes intangible services, focusing on customer relationships, satisfaction, and value over physical products. #HJSysweb
internal marketing interactive marketing service quality
Most Starbucks offer in-store free wifi service. If it is offered, you typically don't have to pay for it from my experience.