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In Medical Science, shortsightedness is also known as myopia. A person affected by myopia can see only the things very close to him. Professor Theodore Levitt of Harvard Business School coined the term "marketing myopia", to explain the shortsighted policies and practices of some business firms. The firms define themselves narrowly and are obsessed with the physical attributes of their own products, resulting in their failure to ascertain and act on customers' needs and desires. They continue the process of marketing without considering the market's needs or wants.
In the words of Theodore Levitt, every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others which are thought of as seasoned growth industries have actually stopped growing. In every case the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.
What else can I help you with?
What are the steps you will take to guard against the phenomenon of marketing myopea?
What are the steps you will take to guard against the phenomenon of marketing myopea?"
Suppose you are the marketing manager of Titan Watches Bangalore what are the steps you will take to guard against the phenomenon of marketing myopia?
to see the blog prakashmba dot blog spot dot com u will get the answer
The marketing manager what are the steps you will take to guard against the phenomenon of marketing myopea?
marketing manager of titan watches Bangalore what are the steps you will take to guard against the phenomenon of marketing myopea?
What are the steps to guard against phenomenon of marketing myopia?
Always focus on the customer satisfaction and remember to convey satisfactory results in the advertising of your product. Addressing the needs of your market will create the demands for your product.
Steps to guard against phenomenon of marketing myopia?
Always make sure to go back to the needs of your market and the consumers themselves in marketing processes. Focus on how your products help your market segments and how your products may affect their lives, businesses, etc. when creating marketing plans and messages. I am not saying forget the product, but don't forget who your marketing to either.
How does the Coast Guard use social marketing?
The Coast Guard applies social marketing with its various boating/water safety programs that are designed to reduce death and injuries.
What do guard bees do?
Guard the nest against intruders.
What does guard against the impostures of pretended patriotism mean?
It means that you have to guard yourself against patriotic toilets.
What are the release dates for Guard Against Sabotage - 1955?
Guard Against Sabotage - 1955 was released on: USA: 1955
What is an example of a government agency that uses social marketing?
One government agency that applies social marketing is the U.S. Coast Guard.
What actors and actresses appeared in Guard Against Sabotage - 1955?
The cast of Guard Against Sabotage - 1955 includes: Raymond Bailey as Speaker
What is Security Guard?
A guard
