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What type of channel conflicts do most organisations face when a channel of distribution has been established?
Wiki User
∙ 10y ago
The most common conflicts that occur within channel partnerships are:
- Lead/Account Attribution
- Who owns the lead or account
- Flimsy or unclear processes
- Price discrepancies
- Lack of or weak post-sale support
- End-user or retailer marketing materials
- Accessible and helpful customer service
- Proactive customer contact
- Building brand
- Rigidity
- One-size-fits-all
Much of these conflicts can be avoided by clearly defining a transparent and fair process shared in writing with all involved, listening to partners and customers, and having flexibility.
Wiki User
∙ 10y ago
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How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
andiyazi
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How might distribution channel evolve from a conventional distribution channel to a vertical marketing system?
andiyazi
How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
andiyazi
How does a vertical marketing system differ from conventional distribution?
here can be one or more independent product manufacturers, wholesalers, and retailers in a channel. The vertical marketing system requires that producers, wholesalers, and retailers to work together to avoid channel conflicts.
What are the role of distribution channel in marketing?
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Types of distribution channels in rural marketing?
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