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Personal selling-APEX

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Shaunie Rashaun

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3y ago
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7y ago

At a trade fair, there will be many companies trying to entice the people milling about to stop at their stall. Promotions is one way used to make a potential customer stop and look at the goods on offer. Promotions could be brochures, advertising, pens, even balloons, or a free trials of the goods.

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Q: What type of promotion takes place at trade shows?
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Why do companies have exhibits at trade shows?

Companies have exhibits at trade shows to show their products off to potential customers, this is a very effective way of selling the product as typical trade shows attract large numbers of potential customers. In case of trade shows, the promotion of products is completely based on the displays. The most attractive banners/displays gain more attention. Impact displays offers various attractive banners at affordable prices.


What is internal trading and exeternal trading?

Trade which takes place inside the boundaries of a country is known as internal trade. If trade crosses the four boundaries of a country and trade takes place with other countries of the world, it is known as external trade. Both in internal and external trade, selling and buying takes place but there are some differences between internal trade and external trade. Source: http://www.preservearticles.com/201106228392/difference-between-internal-trade-and-external-trade.html http://goo.gl/hSEsy9


Distinguish between trade promotion and consumer promotion?

Consumer promotions are targeted towards end consumers. Tools include samples, coupons, cash refunds, price packs, premiums, advertising specialties, patronage rewards, point-of-purchase displays and demonstrations, and contests, sweepstakes and games. On the other hand, a trade promotion is directed to the retailer and/or wholesaler. The point of a trade promotion is to persuade resellers to carry a brand, give it shelf space, promote and push it. Tools used for consumer promotions can also be used as trade promotions. In addition, manufacturers will do things like offering discounts off list price, advertising allowances and display allowances as trade promotion tools.


What is the difference between a consumer promotion and a trade promotion?

Consumer promotions are targeted towards end consumers. Tools include samples, coupons, cash refunds, price packs, premiums, advertising specialties, patronage rewards, point-of-purchase displays and demonstrations, and contests, sweepstakes and games. On the other hand, a trade promotion is directed to the retailer and/or wholesaler. The point of a trade promotion is to persuade resellers to carry a brand, give it shelf space, promote and push it. Tools used for consumer promotions can also be used as trade promotions. In addition, manufacturers will do things like offering discounts off list price, advertising allowances and display allowances as trade promotion tools.


What is an example of sales Promotion?

A trade allowance , price-pack deals and point-of-purchase displays

Related questions

What are regional trade?

Interregional trade is trade that takes place between two or more regions.


What are inter regional trade?

Interregional trade is trade that takes place between two or more regions.


Why do companies have exhibits at trade shows?

Companies have exhibits at trade shows to show their products off to potential customers, this is a very effective way of selling the product as typical trade shows attract large numbers of potential customers. In case of trade shows, the promotion of products is completely based on the displays. The most attractive banners/displays gain more attention. Impact displays offers various attractive banners at affordable prices.


What does trade network mean?

a system in which trade takes place between certain groups of people.


What is internal trading and exeternal trading?

Trade which takes place inside the boundaries of a country is known as internal trade. If trade crosses the four boundaries of a country and trade takes place with other countries of the world, it is known as external trade. Both in internal and external trade, selling and buying takes place but there are some differences between internal trade and external trade. Source: http://www.preservearticles.com/201106228392/difference-between-internal-trade-and-external-trade.html http://goo.gl/hSEsy9


Which element of the promotion mix do wholesalers generally apply to obtain their promotional objective?

Sales promotion - is any activity that offers an incentive for a limited period to obtain a desired response from the target audience or intermediaries which includes wholesalers and retailers. It stimulate consumer demand, market demand and improve product availability. Examples: Contests, product samples, Coupons, sweepstakes, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.Regards,Ashish VermaBareillyIndia


When trade takes place between countries?

no but orange juice is good


Canal route through which most trade takes place?

Panama Canal


What are interregional trade?

Interregional trade is trade that takes place between two or more regions.


What time is the baseball trade deadline over?

The MLB trade deadline takes place late July early August.


One of the PRIMARY reasons that trade between nations takes place is because?

Resources


When was Taipei Trade Shows created?

Taipei Trade Shows was created in 1974.