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What types of scalar data are typically utilized in cross- tabulation?
Wiki User
∙ 13y ago
Zikmund (2003) described the nominal scale as "a scale in which the numbers or letters assigned to objects serve as labels for identification or classification" (p. 296). The ordinal scale is "a scale that arranges objects or alternatives according to their magnitudes" (Zikmund, 2003, p. 297). Both nominal and ordinal scales are typically utilized in cross-tabulation analysis. (Other types of scalar data would include interval or ratio).
http://www.quickmba.com/marketing/research
-is another website describing nominal and ordinal scales as used for cross-tabulation.
Zikmund, W. G. (2003). Business research methods (7th ed.). Thousand Oaks, CA: Thomson/South-Western.
Wiki User
∙ 13y ago
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