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Levi Strauss's motivation was to create practical and durable workwear for miners during the California Gold Rush in the mid-19th century. He wanted to provide clothing that could withstand the strenuous conditions of mining and offer a solution to the need for sturdy pants that wouldn't easily tear or wear out. His creation of denim jeans with copper rivets became a global sensation, revolutionizing the apparel industry.

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Q: What was levis Strauss motivation?
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