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would show me 4p on jeans

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Q: 4P's of Levis-Strauss jeans globalization strategies?
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The marketing mix strategies of Airtel is known as the 4Ps. The 4Ps stand for product, price, place and promotions.


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The term "4Ps" was coined by Neil Borden in 1953, in his article "The Concept of the Marketing Mix." It was popularized by Philip Kotler in his book "Principles of Marketing" in the 1960s.


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