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Who coined the term 4Ps?

Updated: 5/2/2024
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9y ago

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Edmund Jerome McCarthy

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9y ago
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11h ago

The term "4Ps" was coined by Neil Borden in 1953, in his article "The Concept of the Marketing Mix." It was popularized by Philip Kotler in his book "Principles of Marketing" in the 1960s.

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