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Pollan and Orlen's book "The Omnivore's Dilemma" explores the complexities of the food industry and the various food choices available to consumers. It became an immediate success because it offered a thought-provoking examination of the modern food system, addressing issues such as sustainability, ethics, and health in an engaging and accessible way.

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Q: What was the premise of Pollack and Olen's book and why did it become an immediate success?
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