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Having received a petition for aid against the invasion of the Seljuk Turks from the Eastern emperor Alexios I Komnenos, blessed pope Urban II wanted to convince those in the west who could lead a campaign towards the Holy Land that this was a matter of duty for Christians. It is said that from his preaching of what would be later called the first crusade came the common cry "Deus vult!" (God wills it!)

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Q: What was the purpose of pope Urban the second's plea?
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