I am sorry but we can't answer because we don't have the article you refer to in your question. It is obvious you were given an item to read and respond to.
Pope Urban announced his speech at the council of Clermont in 1095
Pope Urban II called for the First Crusade.
The First Crusade was the result of Urban's speech.
He gave his speech in Clermont, France.
pope urban called on the christians from all over Europe to retake the holy land from the Muslim Turks
He launched the First Crusade.
Pope Urban's speech was inspiring. Christians were motivated by his words to take up this new mission from Christ and reclaim their holy land.
If you mean The Crusades then it was Pope Urban III
Which Pope Urban? There are several.
The Crusades were launched by Pope Urban II, not Pope Urban III.
Pope Urban II called for the First Crusade.
Pope Urban chose the name upon his election as pope.