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Some of the most common weasel words used in advertising or marketing include "best", "rare", "recommended", "healthy", "exclusive", and all sorts of subjective positive labels. Also, weasel words can include phrases like "experts agree...", "experts recommend...", or claims like "studies show that..." or "9 out of 10 doctors / experts / whatever recommend...". Also, statements like "Up to 80% off" can be weasel words.
These words and phrases can fool some people, leading them to buy a product based on misleading advertising...but they often don't fool people, especially the smarter shoppers, who will be put off by them. They can thus backfire and harm a company.
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What can be the effect of a weasel word in an ad?
Weasel words in advertisements (such as "up to 70% off" or "experts agree that..." or "studies have shown...") can sometimes fool people and convince them to buy a product that they would not otherwise want to buy. However, weasel words can also harm a company advertising with them. People can be put off by the use of weasel words, and can form a negative association with the company, becoming less likely to buy their products. In extreme examples where the weasel words are used to mislead, they can result in lawsuits from individuals or punitive action by the Federal Trade Commission for false advertising.
How does product advertising differ from institutional advertising under what conditions will they be used?
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
What gas is used for advertising signs?
Neon is used for advertising sign
How do you start a speech about false advertising?
With words
What is copy write in advertising?
Copy writing refers to the process of preparing advertising messages in words and images.
What can be the effect of a weasel word in an ad?
Weasel words in advertisements (such as "up to 70% off" or "experts agree that..." or "studies have shown...") can sometimes fool people and convince them to buy a product that they would not otherwise want to buy. However, weasel words can also harm a company advertising with them. People can be put off by the use of weasel words, and can form a negative association with the company, becoming less likely to buy their products. In extreme examples where the weasel words are used to mislead, they can result in lawsuits from individuals or punitive action by the Federal Trade Commission for false advertising.
Is it true that Weasel Words involve advertising all of the good things about a product while ignoring the negative aspects of the product?
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What is the difference between radio and TV advertising?
Radio advertising is just words,and tv advertising has words and picture.
What is used to show the pH of solutions?
A litmus strip is commonly used. That's where the saying comes from "a good litmus test honesty in marketing is the presence of weasel words."
Is pickle weasel a word?
Pickle is a word and weasel is a word. There is no such animal as a pickle weasel. However, the fictional word was used on the popular television show "That 70's Show"
How does product advertising differ from institutional advertising under what conditions will they be used?
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
What gas is used for advertising signs?
Neon is used for advertising sign
What timing patterns are used in advertising?
weekly patterns are used when advertising
Does weasel die in the book weasel?
Weasel does die in the book "Weasel" by Cynthia DeFelice. The character Nathan contemplated killing him, but then decides not to. Weasel dies anyhow.
When was the term advertising first used?
The first use of the term "advertising" was used in the year 1655!
How do you start a speech about false advertising?
With words
What is faster a weasel or a ferret?
A ferret is a weasel - in the weasel family. There are different types of weasels.
