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The Marketing department is responsible for making the product look appealing and making people want to purchase it. They do this by researching the market of the product, through surveys. By gathering information, they then have to produce an advertising campaign. This includes creating a slogan, logo, the packaging and then deciding how they will advertise their product. Also, they have to design the packaging the product will be shown in. They have to make it attractive for either customers or distributors who sell the product for them. Ultimately, they are responsible for the advertising of a product, and how a company will sell it.
regular marketing research _setting marketing focus structure _initial product development _building excellent services _attracting attentions of customers _building long-time relationships with: +customers +suppliers +distributors _customer retention Benefits: _profit _customer loyalty and trust _long term goal _reputation
Revlon's main suppliers include manufacturers of raw materials such as chemicals, packaging materials, and beauty product components. These suppliers may vary depending on the specific product lines and regions where Revlon operates. Ultimately, Revlon aims to establish strong partnerships with reliable and quality suppliers to ensure the production of its cosmetics and beauty products.
Vertical integration is the combination in one company of two or more stages of production normally operated by separate companies. It can help companies reduce cost.
Product liability is the area of law in which manufacturers, distributors, suppliers, retailers, and others who make products available to the public are responsible for their products. Disclaimers can be added to remove some of the liability.
Walmart Any company that wants to stay in business is going to ask their suppliers to keep their costs down.
Product liability law is a specialized area of the law that addresses injuries caused by faulty or defective products or services. Manufacturers, designers, suppliers, distributors, wholesalers and retailers may all be held responsible under product liability law.
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Many suppliers provide products for the Family Dollar Corporation. Just about anything in the store comes either directly from the company of the product, an authorized distributer of the product or a manufacturer of Family Dollar brand products.
The quality of suppliers can make or break a company. It is important to vet suppliers in order to find ones that will deliver the right quantities of quality product on time.
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The company Dove has one of the most effective sales records to date of hand sanitizers. This company controls one of the largest suppliers of this product on the market.
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