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In early 1999 the company relegated Snoopy to a supporting role, announcing a campaign that would supplant the dog with stories about MetLife's history, told by actors and actresses playing a multicultural group of agents

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13y ago
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6mo ago

MetLife stopped using Snoopy in its ads in 2018. The decision was made as part of a broader rebranding effort to modernize the company's image and appeal to a wider audience.

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Q: When did MetLife stop using Snoopy in its ads?
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