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Teenagers first became a target for advertisers in the late 1950s. Many left school at 14 (in the U.S.) and 15 (in Britain). In the postwar boom their pay increased significantly but of course most of them were still living at home and had quite a lot of spare cash. This made them really interesting to advertisers ...

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15y ago
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1mo ago

Teenagers started becoming a target for advertisers in the mid-20th century, particularly during the 1950s and 1960s as the concept of youth culture emerged. Advertisers recognized teenagers' increasing independence and disposable income, leading to the development of marketing strategies specifically tailored to this demographic.

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Which postwar group was targeted by advertisers like rock and roll records and blue jeans?

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