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When is a market penetration pricing policy appropriate a.if a product is new and different b.if demand is highly elastic c.if demand is inelastic d.if there is no possibility of economies of scale?
Wiki User
∙ 14y ago
b. when demand is highly elastic.
(The penetration strategy is used when an elite market does not exist and demand seems to be elastic over the entire demand curve.)
Wiki User
∙ 14y ago
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