This depends on what you are saying. If you want to use the college as a setting, or say that one of your characters attended the college, then it's fine. If you are planning to write about how horrible the college is or how one of the teachers committed some crime, then think again because they could sue you for that.
Contact them in writing, and be very specific about your proposed usage.
Get permission in writing from the photographer or other rightsholder for your specific use.
Contact Hasbro in writing; be very specific about how you plan to use it.
Contact the copyright holder in writing to request permission; be specific about your proposed usage.
If your use would not be considered fair, ask the copyright holder for permission, in writing, and be specific.
If your use is not covered by a limitation, defense, or exception in the law, you need permission from the copyright holder. Typically permission is requested in writing, and is specific to the immediate need.
It is possible to get written permission from the copyright holder to use materials in a specific way. Requests should be made in writing, and it can take as long as several years for the request to be resolved.
Contact them in writing with the specific use you propose. Contact information is at the link below.
Contact the copyright holder or administrator. Many companies have simple online forms for requesting permission. Even if they don't, it's best to do this in writing for record-keeping purposes. You will want to be very specific about your intended use.
Contact the copyright holder in writing to ask permission. Be specific about the clips you want to use, and their total duration.
All colleges need to require a resume writing class before graduation.
You will have something in writing giving you permission. This can range from a simple Creative Commons notification on the work itself, to a very specific multi-page contract prepared in triplicate.