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The emarketing business is a complex one, as there are many different aspects to emarketing, from email marketing (also referred to as 'emarketing'!), mobile phone marketing, search engine optimisation (seo), affiliate marketing, pay per click (PPC) campaigns, viral marketing and rich media (e.g. website banner) solutions.

If you are thinking of undertaking emarketing yourself, you'll need to accumulate a fair amount of knowledge of the industry in order to launch a competitive and successful campaign. The world of emarketing is constantly changing and evolving in order to keep up with new communication technologies. If time is of the essence, I would suggest employing the services of emarketing specialists, or getting yourself into an organisation where you can learn. Be prepared to put a lot of time and effort into this, whether you're employed or self-employed, as there is a lot to learn and many changes to keep up with.

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