The media planner has to know the capacity of the major media types to deliver reach, frequency, and impact. The major advertising media along with their costs, advantages, and limitations are to be well understood.
Every media plan requires that specific media types be selected - Doordarshan, Direct mail, satellite TV, newspapers, magazines, etc. Media planners must consider several variables before choosing among major types:
Target -audience media habits:
This is the most important factor. Housewives watch more of television, whereas, working women go for magazines. Again television programmes have different viewers. For instance, "world this week" is viewed by teenagers and young adults. Therefore, it would be advisable to advertise during "World this week" such products which are of interest to teenagers and young adults. Radio and television are the most effective media for reaching teenagers.
Products:
Products that require demonstration can suit for television. For example, the demonstration of the use of a vacuum cleaner by Eureka Forbes. Financial advertising such as new issue of shares is good in newspapers. Women's dresses are best shown in color magazines, and Polaroid cameras a best demonstrated on television. Media types have different potentials for demonstration, visualization, explanation, believability, and color.
Again there are media restrictions on certain products. For instance, alcoholic drinks and cigarettes cannot be advertised in press as well as on DD and AIR, hence these two options are totally ruled out.
Message:
The type of message dictates the type of media. For example, an ad that features technical information is best suited for specific magazines. Again, an ad from retailer announcing major sale on discount requires more of local newspapers.
Cost Factor:
Television is very expensive, where as, radio is very economical. However, cost is not the only factor, even if it is calculated on the basis of cost per- person reached. The impact of the media is to be taken into account
what are types advertising media
Support Media Advertising means the advertising media used to reinforce messages sent to receivers/ audience/markets through other more effective and dominant and more traditional media. Usually outdoor advertising is called support media advertising. There are different medium used for advertising in which outdoor advertising is important. Billboards, transit ads, promotional products, sky advertising, yellow pages advertisement, advertising used in movie theaters, advertising in trains etc. are the example of support media advertising. It lets any company to gain awareness and exposure.
The 5 M's of advertising are: Mission Money Message Media Measurement The 5 M's of advertising are: Mission Money Message Media Measurement The 5 M's of advertising are: Mission Money Message Media Measurement The 5 M's of advertising are: Mission Money Message Media Measurement
Advertising media: television,radios,newspapers,magazines,hoardings,billboards,signboards,road shows,internet
Advertising media means a media where advertisements can be placed. Media can be in print, broadcast, or in electronic format (Internet). Real life media examples would be television, radio, magazines, newspapers, web sites, etc.
consumer behavior is influenced. Placement and media channel are two main factors that will affect advertising in effectiveness and perception of brand.
J. W. Hobson has written: 'The selection of advertising media'
The two factors that determine media coverage of a campaign are: How candidates use their advertising budget and the "free" attention they get as news makers.
what are types advertising media
Advertising media is the channel a company uses to get their advertising to customers. Television and radio are some examples of advertising media.
peers media
The factors that affect the process of Cultural Integration include future media technologies, actions of governments, the global economy, rise of global media networks and actions of Trans National Corporations.
Non-traditional media refers to advertising through the use of unusual or uncommon advertising space or method. Examples are mobile advertising, placards, aerial advertising and guerilla marketing.
Support Media Advertising means the advertising media used to reinforce messages sent to receivers/ audience/markets through other more effective and dominant and more traditional media. Usually outdoor advertising is called support media advertising. There are different medium used for advertising in which outdoor advertising is important. Billboards, transit ads, promotional products, sky advertising, yellow pages advertisement, advertising used in movie theaters, advertising in trains etc. are the example of support media advertising. It lets any company to gain awareness and exposure.
The 5 M's of advertising are: Mission Money Message Media Measurement The 5 M's of advertising are: Mission Money Message Media Measurement The 5 M's of advertising are: Mission Money Message Media Measurement The 5 M's of advertising are: Mission Money Message Media Measurement
Advertising.
Advertising.