Suppose you want to start a business of ready-made garments by opening a factory inFaisalabad. Your product will be T-Shirts. There are already three garmentsmanufacturing companies (having the same product) in that area. These companies aredoing their business with big foreign buyers like Nike, Puma, D& G, JC Penny, Brands& Fashions, Sports Essentials, Marks & Spencer etc.
1) How you will differentiate your product from your competitors? (5 Marks)
2) What pricing strategy you will adopt to grab the market share from yourcompetitors? (5 Marks)
3) Which channel of distribution you will adopt to deliver your product toforeign customers? (5 Marks)
4) What will be your promotion method to attract the foreign customerstoward your products? (5 Marks)
Intensity in distribution can refer to the level of concentration of distribution efforts in a specific area or among a specific group of customers. It can also refer to the amount of resources, such as marketing and sales efforts, allocated to a particular distribution channel or market segment to increase sales and reach target customers more effectively.
distribution channel control
Cost saving,time saving,customer convenience,customers can buy in small quantities and resellers help boosting sales.
They seem to use a great distribution channel, but I don't know.
andiyazi
andiyazi
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
what are the distribution channrl of raymond
"Sales in" is an action that you "sell" your products to any member "in" your distribution channels like distributors or retail outlets.After that, distributors or retail outlets sell the product to end user that is customers. It is called "Sell out" (of distribution channel).
Pepsi has many distribution channels, including retail stores. Another distribution channel is at sporting events and the bottling centers across the world.
Multi-channel marketing mixes many distribution and promotional channels into a single, unified strategy to attract customers. This approach efficiently and effectively communicates a product or service’s value using the unique strengths of specific marketing channels. Any campaign that stretches across channels is considered a multi-channel strategy – and with the ubiquity of advertising channels in the modern marketing environment, many instinctually dabble in multi-channel marketing. visit at advanced-attribution for more details. call : +49 (0)30 89405330