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Suppose you want to start a business of ready-made garments by opening a factory inFaisalabad. Your product will be T-Shirts. There are already three garmentsmanufacturing companies (having the same product) in that area. These companies aredoing their business with big foreign buyers like Nike, Puma, D& G, JC Penny, Brands& Fashions, Sports Essentials, Marks & Spencer etc.

1) How you will differentiate your product from your competitors? (5 Marks)

2) What pricing strategy you will adopt to grab the market share from yourcompetitors? (5 Marks)

3) Which channel of distribution you will adopt to deliver your product toforeign customers? (5 Marks)

4) What will be your promotion method to attract the foreign customerstoward your products? (5 Marks)

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14y ago

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