Which the best-selling LCD TV brand in the world?

Sony is the best-selling LCD TV in Europe, where picture quality is most appreciated.

Samsung is the best-selling LCD TV in America, where lower price is a premium quality.

Vizio now is regularly number one in the U.S. for LCD TVs.

The previous statement is an opinion. Just to be clear, there are also many American customers that focus on quality and many Europeans that focus on lower price.