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what is advertising theory?
it is a Theory! :)
heliocentric theory, the theory of evolution, relativity theory
The theory is Tectonics.
It is the wave theory of light that best explains interference. The particle theory has problems when applied to this observable phenomenon.
A theory unites and explains a range of observations.
opponent-process theory
That is Quantum Theory.
Opponent-processing theory
Contenintal Drift theory
That is Quantum Theory.
dynamo theory