Asked in BeautyMakeupCompanies
Beauty
Makeup
Companies
Who are the competitors of Revlon cosmetics?
Answer

Wiki User
July 14, 2011 5:35PM
In the U.S. major competitors are Maybelline and L'Oreal (owned by L'Oreal Inc) CoverGirl (owned by Procter and Gamble) and Avon (owned by Avon Inc.) Historically the major competitor was Estee Lauder.
L'Oreal is probably the top competitor of Revlon today because both brands have the same retail environment, price point, and target market.
Related Questions
Asked in Beauty
Who owns revlon cosmetics?
Asked in Companies
Revlon number in new top ten cosmetics companies this year?

Unfortunately third in terms of mass cosmetics market share.
Here is the list:
1. CoverGirl (Proctor & Gamble)
2. Maybelline (L'Oreal SA)
3. Revlon (Revlon Inc)
4. L'Oreal Paris (L'Oreal SA)
5. Neutrogena (Johnson & Johnson)
6. Almay (Revlon Inc)
7. Rimmel (Coty Inc)
Keep in mind this is 2009 data...I haven't been able to find a
more recent list.