Vendors are increasingly directing their marketing efforts toward creating category and brand awareness. Most players deal with one category and then expand and cater to a very specific target audience. Reaching out to consumers and making them comfortable with the idea of buying these products are the major challenges in the market.
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E-commerce is a major trend effecting distribution. As companies are determined to accommodate online business the facilities are expanding .
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Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only oneIntensive Distribution: this strategy would be where you have the greatest number of intermediaries carry your product (all wholesalers and retailers that are willing to stock and sell your product)Selective Distribution: this strategy is where you distribute your product using a fewer amount of intermediariesExclusive distribution: this strategy is when you selling your product through only a single outlet typically only in one region
A BSBA major in Marketing stands for Bachelor of Science in Business Administration. This major enforces skills such as product development, sales management and public relations.
Promotion, Sales, Distribution, Placement, and Product
There are several major competitors of Thirfty Car Rental. The six major car rental competitors include Hertz, Enterprise, Avis, National, Budget, and Alamo.
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A market situation analysis is used to analyse the current market or industry in which you would like to launch a new product. It identifies major competitors within that market, therefore allowing you to plan the launch of your new product accordinly.
The major competitors to Dove Equipment are in the US - American Industrial Equipment, Midway Industrial, Spray Equipment. In Mexico the major competitor is Springer Industrial Equipment
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