consumer
macro enviroment
Japanese products are exported throughout the world.
"How can you find business directory for businesses in Africa that buys beauty products from the US?"
the customer, of course
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a person who buys and uses products and services.
Uganda.
importing
Generally the CUSTOMER, or possibly the client or consumer.
Someone who buys and uses products is called a consumer. And, one that particularly consumes health products is sometimes referred to as a health nut.