Marketing control is the process of taking actions or steps to bring the desired results and actual result closer. Many a times actual marketing results deviate from the expected results due to the change in the government regulation or change in competitors strategy and likewise. An efficient and effective marketing control system can help in detecting such deviations and take suitable and appropriate measures to control them.
Western Auto and Ralph Lauren are just two companies who use vertical marketing systems. These companies work to achieve the most impact for the marketing dollars through central control.
Central regulation of production refers to the systematic oversight and control of production processes by a central authority, often in a planned economy. This approach ensures that resources are allocated efficiently, production aligns with national goals, and economic stability is maintained. It contrasts with market-driven economies where production decisions are primarily made by individual firms based on supply and demand. Central regulation can help in addressing issues like inequality and resource scarcity but may also lead to inefficiencies if not managed effectively.
adjustment, arrangement, classification, control
Marketing companies should be on the rise in the future.Globalization, regulation, politics, technology and other market forces have led to increases in marketing.
Regulation
emotional regulation
facilitates marketing planning and control
this is the question of module-2 pgdm (AIMA)
No
Marketing control is a process that assists the marketing managers by guiding their marketing efforts within parameters established by the environment and internal resources. The control function is placed on high importance, as it does not only control and evaluate activity, but it assists managers in developing their skills in order to provide sound management of this function.
hydrogen ions.