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Actually, I am not sure who first used it, but it probably goes back to the golden age of radio (the 1930s-1940s), when news was read in a very formal and serious style, as if reading from a book. While celebrity gossip columnist and radio host Walter Winchell may have used this device, we do know it was popularized by radio commentator Paul Harvey (from the 1950s through the 1980s): radio commentators used "page two," "page three" etc. to hold the listener's attention: it let the audience know there was more news coming, even if the news was interrupted by commercials.

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12y ago

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